Platform Overview - Subscription Fulfillment Service

ARGI Acuity is an integrated Audience Management System consisting of four elements: Audience Interactions; the Publisher Portal; Acuity Services; and Third Party Integrations.

Audience Interactions relate to those functions associated with serving your readers and are built on ARGI's patent-pending CLIC (pronounced CLICK) technology. CLIC's are Code-Less Interactive Controls. These are a convenient web-based application which can be embedded into your web sites allowing you to quickly and easily manage audience interactions. They enable content access control, personalization and monetization. They let your audience members do things like register, login, search, buy, and manage their profile. CLIC's are one of the key ingredients of Acuity and provide the ability to deliver real-time audience interactions that help grow revenue. It is this configure-not-code integration that helps improve your operating velocity and agility, and significantly reduce cost.

The Publisher Portal provides the user interface that your employees use to manage your audience. It allows you to: define your products; implement closed-loop marketing campaigns; provide customer service, and fulfill subscriptions and premiums. Further, you can: manage lead generation; report on day-to-day operations; support circulation audits; and configure your CLIC's, policies, and other system settings.

Both Audience Interactions and the Publisher Portal are built on ARGI Acuity Services, another key ingredient to ARGI Acuity's ability to deliver a seamless, integrated user experience for your customers and employees. ARGI Acuity Services are a set of standards-based application programming interfaces (API's) that you can use to build custom applications, create your own audience interactions, or integrate with third-party applications. Built on standards like XML and SOAP, Acuity Services function securely over the Internet, across a wide variety of software platforms including .NET, Java, PHP, and many more.

ARGI Acuity Services also enable Third-party Integrations, allowing you to pursue a best-of-breed product strategy. We recognize the need for your vital circulation and audience data to feed many of your other systems. For instance, if you are using Salesforce.com to manage your customers and want to create a real-time order entry screen that validates orders as they are entered, you can call ARGI Acuity Services from Salesforce.com.