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argi Focus HD

ARGI Focus HD is the web-based, turnkey solution for publishers who want to implement a cost-effective value-added lead generation program for their magazine advertisers. Whether your publication is B-to-B, B-to-C, Controlled or Paid Circulation, ARGI Focus HD can help drive interested buyers to a custom lead-capture site hosted by ARGI.

Why ARGI Focus HD?
Publishers who want to increase the value of their print offerings and create a highly measurable inventory of online exposure for their advertisers choose ARGI Focus HD. Advertisers who want online exposure to complement their print advertising can use ARGI Focus HD to create a one-two advertising punch.

Why Should Publishers Consider ARGI Focus HD?

Increasingly, advertisers are demanding more online exposure. At the same time, publishers have a limited amount of space on their existing sites. ARGI Focus HD delivers an unlimited inventory of online real estate in response to this demand, without requiring publishers’ internal IT resources.

Why Should Advertisers Consider ARGI Focus HD?

For today’s consumer, product research and the Internet go hand-in-hand. However, readers look to publishers for product and service advice. Imagine if advertisers could convert those readers to buyers without the expense of search advertising and email? That’s where ARGI Focus HD steps in to help advertisers control customer acquisition costs with publisher-provided online exposure to a highly qualified audience of interested buyers.

How much does ARGI Focus HD cost?
ARGI Focus HD is surprisingly cost-effective. Unlike the costs of building a custom site, we have already developed the technology that allows our clients to quickly deploy and update these sites themselves, if they want. ARGI can also manage these sites on a full-service basis, or assist on an ad-hoc basis.

What Does an ARGI Focus HD Site Look Like?
Here are a couple of sites that you can visit to get the full Focus HD Experience:
American Express: Travel and Leisure Explorer [www.tlexplorer.com]
Southern Progress: Southern Living Vacations [www.slvacations.com]
Golf Digest Companies: Golf Digest Travel [www.travel.golfdigest.com]

ARGI Focus HD links the creative power of great space advertising with the speed and interactive power of the web to deliver superior results and higher advertiser satisfaction.

Here's what clients are saying about ARGI Focus HD...

"We couldn't be happier with the service. The willingness and availability they have for us goes well beyond other lead management company we have used. We are very pleased with their commitment to making our program more successful and user-friendly."

Katie Totten Targowski

Creative Services Manager
Golf Digest Publications