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ARGI Focus RS is the solution for publishers who want to implement a cost-effective lead generation program for their advertisers. Whether your publication is B-to-B, B-to-C, Controlled or Paid Circulation, ARGI Focus RS can help drive valuable leads from interested buyers to your advertising clients.
What is ARGI Focus RS?
ARGI Focus RS is a lead generation solution that connects readers to advertisers who choose to participate in your magazine’s Reader Service program.
How does ARGI Focus RS work?
ARGI focus works in a fashion similar to any business response card system. The card is typically found in the back of a magazine. Click here to see a sample of a typical reader response card. Readers fill in their information, circle the products they are interested in, and mail the card to our center where our staff enters it into the ARGI Focus RS system. These leads are then delivered to the publisher’s advertisers, who in turn, send requested product material to the reader.
Who benefits from ARGI Focus RS?
Readers, advertisers and publishers all benefit from ARGI Focus RS. Readers benefit from product information, advertisers benefit by receiving leads and valuable response information about their print ads, and publishers benefit by linking print ads to results for their advertisers.
Why Should your Advertisers Use ARGI Focus RS instead of Search Engine Optimization?
Cost certainly is one reason. With ARGI Focus RS there is no ‘click fraud’ or competition for placement on a search page. You control where the card is placed in your magazine and you only pay for properly completed leads. Our professional and experienced staff compiles the leads in our Naples, Florida processing center and passes the leads on to you.
Why Should your Advertisers use ARGI Focus RS in addition to Search Engine Optimization?
Not every customer turns to the Internet for their product research or information. Readers look to publishers for advice on products and services featured in their publications. This group wields tremendous spending power which translates to value for publishers and their advertisers. ARGI Focus RS provides the means to connect these customers with your advertisers.
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