Focus: Lead Generation Services

iPacesetters Focus is a lead generation solution that helps publishers deliver high-quality, rapid and measurable results to advertisers. Focus can be designed in two unique ways:

 

Focus HD is a Web-based, hybrid reader service solution for publishers who want to implement a cost-effective, value-creating lead-generation program for their advertisers. Features and benefits include:

  • A custom lead-capture site hosted by iPacesetters
  • Inventory on reader service pages that provides premium ad space for advertisers
  • The ability to quickly convert leads to buyers without the expense of search advertising or email marketing
  • Microsites that allow advertisers to display video and additional copy for higher response
  • High conversation rate to purchase
  • Website open to non-subscribers searches
  • Extensive reporting capabilities to track all website performance

Focus RS is designed for publishers who want to implement a cost-effective, easy-to-implement lead generation program. Features and benefits include:

  • Reader response management across multiple touchpoints:
    • Traditional business or courtesy reply cards
    • Websites/online media
    • Toll-free numbers
    • QR codes
    • Text messaging
  • Lead delivery in multiple file formats, including printed labels
  • Access to reports 24 hours a day, 7 days a week
  • Rapid turnaround of leads from our Naples, FL processing center